Small Businesses: Resources during COVID-19
Local, State, and Federal agencies have made the following information and resources available to small/independent businesses in need of assistance due to the COVID-19 pandemic.
LuvLiv Local Grant Program
The Livingston Community Partnership (BID) has partnered with the Township of Livingston to help our local businesses devastated by the Coronavirus crisis. If a business qualifies for the LuvLivLocal Grant, they can obtain up to $1,500 to cover expenses that will be required for them to re-open their business forced to close due to the COVID-19 virus. Read more (PDF) and download the LuvLivLocal Grant application (PDF).
Relaxed Zoning Standards
The Township Council has relaxed local zoning standards to allow such things as expanded outdoor dining for restaurants, allowing:
- increased signage for all businesses, such as window banners and signs and A-Frame signs letting customers know they are open for business and/or provide curbside pickup
- sidewalk sales
- outdoor fitness classes
- other outdoor shopping opportunities for retailers
- outdoor fitness classes
This also allows restaurants to expand their dining spaces onto sidewalks and/or parking areas in order to allow for proper social distancing, and allows them to put up temporary tents or awnings to protect customers from the elements.
The application process has also been simplified, and zoning fees have been waived to aid local businesses affected by the COVID-10 pandemic.
COVID-19/Novel Coronavirus New Jersey Business Information Hub
New Jersey has set up an information hub with FAQ regarding COVID-19’s impact on businesses. Find it at cv.business.nj.gov.
NJDOL and the Coronavirus (COVID-19): What Employers & Businesses Should Know
The New Jersey Department of Labor & Workforce Development provides guidance for employers and retailers and information about economic assistance for businesses here.
NJEDA Small Business Emergency Assistance Grant and Loan Programs
The New Jersey Economic Development Authority (NJEDA) launched the application for its Small Business Emergency Assistance Grant Program on Friday, April 3, 2020 at 9:00 am. The application closes on April 10, 2020, at 9:00 am. Read more... Learn about the application here.
This NJEDA’s Small Business Emergency Loan Program will make direct low-cost financing available to allow New Jersey small businesses and non-profits to cover operating expenses and ensure continuity of operations during the outbreak. The application will open on Monday, April 13, 2020, at 9:00 am. Read more... Access a copy of the loan application here (PDF).
To see whether you might qualify for these programs, use the NJ COVID-19 Business Support Eligibility Wizard.
Coronavirus Emergency Loans
The U.S. Chamber of Commerce has created a guide to help small businesses, independent contractors, and gig economy workers prepare to file for a coronavirus relief loan under the Coronavirus Aid, Relief, and Economic Security (CARES) Act. Read more...
Guide to the CARES Act
The U.S. Senate Committee on Small Business & Entrepreneurship has created a comprehensive guide to many of the small business provisions in the CARES Act that was passed by Congress on March 27. Read more...
U.S. Small Business Administration (SBA): Guidance and Loan Resources
The SBA has provided a Coronavirus (COVID-19): Small Business Guidance & Loan Resources page. Topics: Paycheck Protection Program; Economic Injury Disaster Loans and Loan Advance; SBA Debt Relief; SBA Express Bridge Loans; Guidance for Businesses and Employers; SBA Products and Resources; Government Contracting; Local Assistance.
Reopening Guidelines & Policies
As New Jersey begins to lift COVID-19 restrictions, businesses will be looking to reopen their establishments and return to normal operations. Find guidelines, policies, and information related to safely reopening here.